It’s essential to know about PPC and how PPC advertising fits into an overall successful marketing plan before digging into Google Ads in particular. PPC, often known as pay-per-click, is an internet marketing technique where marketers are compensated each time their adverts are clicked. In essence, it’s a means to “buy” visitors to your website rather than attempting to “earn” them naturally. If you want to know What is the Google Pay-Per-Click (PPC) Process? Join Google Ads Training Courses in Chennai at FITA Academy.

Simply said, PPC works by having you select a budget (daily, monthly, whatever) for your advertisements on a certain platform, such as Google or Facebook, and only charging you when someone clicks on your advertisement.

Other forms of advertising, like pay-per-view or pay-per-impression, or paying for comparable forms of advertising, like pay-per-view, will all compel a user to take the desired action.

How Does PPC Work?

Similar to asking how economics works, asking how PPC works. PPC is a broad category with many platforms and media included. However, most of the information you want can be divided into two groups in general: Google Ads and Social Media Ads. Google is my preferred search engine, so let’s start there.

Google PPC Ads

When you run a PPC campaign with them, you pay Google to place your adverts at the top or bottom of standard organic search results. Through Google’s Display Network, advertisements can be displayed on other websites, but we’ll get to that later.

Whatever your present cost-per-click (CPC) is, that sum is removed from your daily budget each time a user clicks on one of your adverts. Several variables influence the cost per click. The two factors that most influence any particular term are volume and competition.

Google will keep running your advertisements until enough people click on them to deplete your daily budget. Google will stop displaying your adverts until the next day unless you spend more money.

Search Ads

Search ads are the most prevalent, widely visible, and frequently used type of PPC by businesses worldwide.

Depending on what the user searches for, these advertisements could display either above or beside organic results.

Here’s an example

So your advertisement appears first when a user searches for the good or service you offer. Only when they click the link, do they get paid. Google must be informed of your search advertisement setup’s when, where, and why. In addition to crafting your advertisement, this entails selecting the search terms that should bring up your advertisement.

You can place a bid on particular terms on Google. Google holds a mini-auction between you and other advertisers bidding on that term whenever one of the keywords is typed into the search bar.

Local Search Ads

A subset of typical search advertisements is local or location-based adverts. These advertisements are directed at people in a certain location, people using Google Maps to look up local companies, or both. They can point visitors to your Google My Business page, a profile of your data that controls what appears in local Google searches, maps, etc. FITA Academy provides the best Google Adwords Online Course with in-depth knowledge and practical sessions with hands-on projects.